Applying principles of stakeholder management to analyse Essay

Applying principles of stakeholder management to analyse organisational practice - Essay Example Based on the first principle of Clarkson’s principles of stakeholder management, managers are obliged to acknowledge and monitor the personal concerns of all Facebook’s legitimate stakeholders. Specifically in the case of the general public, it becomes the sole responsibility of the company to protect the privacy and security of its active and inactive users. Upon analyzing the organizational practices of Facebook, this study will not only apply Clarkson’s first principle of stakeholder management to the case of Facebook but also identify and provide concrete evidences on how Facebook continuously violates the main concern of its valuable users. Contextualization of the Issue As a social networking company, Facebook is earning its profit out of its advertising gains. Aside from its advertising business, the company is also earning large sum of revenues out of selling virtual goods like US$1 in exchange for Facebook’s electronic and personalized greeting ca rd, etc. It means that the more active users Facebook could gather each year, the company’s ability to earn more from its investment value increases. Considering the fact that the business model of Facebook is to indirectly earn revenues from its active subscribers, Swartz (2010) revealed that Facebook is not focus on protecting the privacy of its valuable users. ... Furthermore, the use of koobface, malware, and botnet increases the risk wherein Facebook users are at risk of other forms of computer viruses, adware, worms, spyware, crimeware, Trojan, and scareware among others (Damballa, 2010; Skoudis & Zeltser, 2004, p. 2). Since Facebook encourages its users to share their personal date to the public, its valuable users become at risk of becoming a victim of these computer viruses (Sizemore, 2010; Swartz, 2010). Aside from the risk of computer viruses, it is safe to conclude that the private information gathered by this particular social networking site are most likely being use to assist its advertisers in search for a more accurate target market. Without the knowledge of the active Facebook users, advertisers and sellers of various products and services are able to enjoy the benefit of learning more about another person’s online behaviour and personal preferences (Swartz, 2010). In worst cases, Facebook users can be at risk of becoming a victim of cybercrimes like cyber bullying or cyber terrorism (Donahue, 2010) or even increases the risk for security data breeches (Sizemore, 2010). Since there are a lot of negative consequences associated with the use of Facebook, there is a growing scrutiny about Facebook users’ privacy and security. The issue behind Facebook users’ privacy and security is an on-going concern of many people. In fact, Mui (2011) revealed that Facebook is now being considered as a â€Å"worldwide photo identification database†. For these reasons, countries like China, Iran, North Korea, Pakistan, Syria, Vietman, and Uzbekistan has already banned the use of this particular social networking site (Cooper, 2010;